Definitely not for label drinkers…
When this arrived I wondered if the beige label design was for a particular market or distribution channel, but it seems that all the Bouchard bottles are now wearing such livery. I know that the old/outgoing labels were far from the height of design extravagance, but if a change was coming, I would have assumed that BP&Fils, with their Champagne House owner might have eeked out a little marketing magic. It’s probably better to concentrate on the wine I suppose…
2005 Bouchard Père et Fils, Mercurey
Medium-plus colour. Direct and concentrated fruit on the nose – dark red – little complexity. Nice texture – little overt tannin as it’s covered by the fruit, little overt acidity also but it is always balanced. Like the nose, nothing complex here but it’s perfectly packaged, easy-drinking and yet a concentrated effort. Zero faults apart from the want of a little character today. Will certainly keep and possibly grow in personality.
Rebuy – Maybe