not for label drinkers – bouchard’s 2005 mercurey


bouchard pere et fils mercury - new label

Definitely not for label drinkers…

When this arrived I wondered if the beige label design was for a particular market or distribution channel, but it seems that all the Bouchard bottles are now wearing such livery. I know that the old/outgoing labels were far from the height of design extravagance, but if a change was coming, I would have assumed that BP&Fils, with their Champagne House owner might have eeked out a little marketing magic. It’s probably better to concentrate on the wine I suppose…
2005 Bouchard Père et Fils, Mercureytry to find this wine...
Medium-plus colour. Direct and concentrated fruit on the nose – dark red – little complexity. Nice texture – little overt tannin as it’s covered by the fruit, little overt acidity also but it is always balanced. Like the nose, nothing complex here but it’s perfectly packaged, easy-drinking and yet a concentrated effort. Zero faults apart from the want of a little character today. Will certainly keep and possibly grow in personality.
Rebuy – Maybe

Agree? Disagree? Anything you'd like to add?

There are 2 responses to “not for label drinkers – bouchard’s 2005 mercurey”

  1. Tom Blach17th December 2008 at 6:34 pmPermalinkReply

    I think the new label is rather beautiful. Isn’t it modelled on the pre-war ones?

    • billn17th December 2008 at 7:44 pmPermalinkReply

      bouchard pere 1943 monthelieSimilar Tom – but much less interesting in my opinion. Wait until you have one in your hands, then decide – they look to me like they are from own-label £3 supermarket bottles…

      Now this’s a (1943) label

  2. Ray Walker23rd December 2008 at 3:03 amPermalinkReply

    No doubt the older label is miles ahead of the new version. Seems a common thems in marketing nowadays. Other than that, it sounds like a nice bottle.

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