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beaujolais en primeur

Beaujolais En Primeur – And from a wine merchant to the Queen too.

For a region that has, for too long, been unfairly ignored this seems like something of a breakthrough. I well remember the first Burgundy En Primeur that BB&R ran – for the 1996 vintage – I bought two cases. Those were very different times, BB&R opting out of doing the same for the 1997s as they thought the quality of the vintage didn’t warrant the effort – nobody would dare to do (say!) that today!

But it’s also possible to be critical of their BJ offer:

– Only 13 options – at release.
– Only one domaine that’s actually from Beaujolais too – and Olivier Merlin excepted, all the rest are long-term suppliers to this merchant from the Côte d‘Or.

But you have to start somewhere, and maybe next year they will have a little more imagination!

3 responses to “beaujolais en primeur”

  1. weawines

    It’s good. There are many other merchants who promotes Beaujolais more actively!

  2. Mike Harper

    Boillot’s MaV Les Brusellions 2014 is currently offered by the Caveau at MaV for €15.4. So £105/case of 6 en primeur seems like quite a price hike for the 2016. Weather to blame, or greed, or efforts to talk up Beaujolais as a quality wine?

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