Beaujolais En Primeur – And from a wine merchant to the Queen too.
For a region that has, for too long, been unfairly ignored this seems like something of a breakthrough. I well remember the first Burgundy En Primeur that BB&R ran – for the 1996 vintage – I bought two cases. Those were very different times, BB&R opting out of doing the same for the 1997s as they thought the quality of the vintage didn’t warrant the effort – nobody would dare to do (say!) that today!
But it’s also possible to be critical of their BJ offer:
– Only 13 options – at release.
– Only one domaine that’s actually from Beaujolais too – and Olivier Merlin excepted, all the rest are long-term suppliers to this merchant from the Côte d‘Or.
But you have to start somewhere, and maybe next year they will have a little more imagination!