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burgundy – the home of pinot noir

bivb burgundy advertisingApparently the ‘Brits’ like to name wines by their varietal. I’m not sure who came up with that statement, or how it applies to Chablis, Châteauneuf-du-Pape or ‘claret’ for instance, but someone was convinced enough to pay for a series of adverts in ‘lifestile magazines’ and the ‘colour supplements’ of the weekend newspapers in the UK and Ireland in the last months of 2006.

Apparently the campaign “helps to simplify the Burgundian appellation system and so makes the wines more accessible to the British, while serving as a reminder of the unique quality conferred by terroir.”
bivb burgundy 2007 event guide
Perhaps the money spent by the BIVB would have found a better home researching a solution to the white burgundy premature oxidation syndrome…

Much more useful from our friends at the BIVB is their guide to the Burgundian wine festivals of 2007, detailing almost 80 wine-related events throughout wine-growing Burgundy in 2007. It’s bilingual (French and English) and can be found in the regions tourist offices, hotels etc., etc. The same information can also be accessed through the BIVB’s website.

Tha Fabian Cobb seems a very cynical chap when it comes to this stuff – much more so than me…
😉

One response to “burgundy – the home of pinot noir”

  1. David Henry

    While I don’t wish to get too carried away here, it does seem that homogenization is gradually creeping into the Bourgogne bottle (especially on the Bourgogne Blanc side of things, with Verget and the like). There may be more at stake here than just wine. We need voices like yours to remind us how important it is to preserve the integrity of one of the truly unique places on earth with its rich history and tradition that has for centuries contributed so much to make life a more vibrant and dynamic journey. I suspect that Burgundy can easily sell its wine without selling its soul.

Agree? Disagree? Anything you'd like to add?

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