Last Saturday we paid a visit to a new ‘thing’ in Vougeot.
The Boissets have chosen to open a new retail opportunity in Vougeot – here you can buy the wines of Domaine de la Vougeraie, JCB (from Jean-Charles Boisset) and the Jean-Claude Boisset range overseen by Grégory Patriat. These were previously available in the ‘Imaginarium’ outside Nuits, but the Boissets plan that Vougeot will be the only address where they sell the Vougeraie wines, locally.
The official opening will be the end of this week – maybe – it seems that strategy, timing and purpose remain somewhat fluid.
Both Nathalie and Jean-Charles Boisset were on hand to describe certain aspects of this ‘maison’ fully supported by Gina Gallo. La Maison – Vougeot is purposefully unbranded, but ‘a place where people can come and sit and relax, taste wine and also buy wine if they wish – even special dinners or tastings will be possible here.‘ You buy a card with a certain credit level which you use to feed the wine-dispenser machines – delivering measured pours from bottles under an inert atmosphere. There are multiple rooms too – each very different, yet with some unifying style accents, whether by Murano or Lalique(!) The people who designed and delivered this rather special thing were also present, including the architect currently responsible for both here and the new Boisset cuverie, plus Jacques Garcia, interior designer of, among other things, boutique Paris hotels. Note that you can also buy examples of Jean-Charles’ range of brooches and cuff-links…
I can honestly say that there’s nothing else like it in Burgundy – and I think you might get a real kick out of visiting – even if you only do it once. Part old-gentleman’s club, part swinger-club, style, and it is certainly more Los Angeles than Les Arvelets. I’ll be really interested to see how this will work in ultra-quiet Vougeot – come to think of it, I’ll be interested to see how it works at all – it seems the Boisset family are also not yet fully sure. Actually I find their ‘let’s see’ attitude refreshing.
I didn’t take any pictures outside because it was raining so hard!