Today’s press release from the Château de Pommard.
Under their new ownership, they are very much moving forward with a business-centric approach:
Château de Pommard builds its international sales network
Hires Ann Feely as Chief Commercial Officer
Pommard, France 14th March 2016
Château de Pommard is expanding its sales and marketing organization and create an international sales network. Previously, all wines were sold directly from the Château by a dedicated sales team in Pommard. To create the global go-to-market strategy, establish partnerships with agents and importers in key markets and to manage the global sales and marketing team, the Château has hired Ann Feely as Chief Commercial Officer. ”Ann, our Cellar Master Emmanuel Sala and I want to share our unique terroir with the world by creating a global network of partnerships.” said Michael Baum, proprietaire.
Ann Feely has over 20-years of international wine industry experience. Previously she was Vice President of Marketing and Brand Management for the Wilson Daniels Terroir Collection and Private Client Group, and responsible for the import portfolio including the Burgundy portfolio, featuring Domaine de La Romanée Conti and Domaine Leflaive. Ann recently founded her own international wine sales and marketing consultancy based in the San Francisco Bay Area, “By joining our team, Ann combines the experience and knowledge which will allow us to share the story of Clos de Château de Pommard, the largest Monopole in Burgundy. The Clos contains two plots, ‘Simone’ and ‘Chantrerie’, with one of the highest levels of clay density in Burgundy. Similar levels have been found only in two grand crus: Richebourg and Musigny,” said Emmanuel Sala, Cellar Master at the Château for the last nine years.
Before joining Wilson Daniels, Ann was Vice President of Wine Sourcing and Sales at Vinfolio, an on-line fine wine retailer. Prior her position at Vinfolio, she was the General Manager of Broadbent Selections Inc., a boutique wine import agency in San Francisco. Other previous positions include tenures as Export Manager for the UK and Ireland for Constellation Wines US and International Sales Manager for St Supéry Vineyards & Winery in the Napa Valley. Before joining the wine industry, Ann was Director of International Trade Services for a law firm in Washington, DC and was the first non-lawyer to be elected partner in a firm of 300 attorneys.
Ann holds a Wine MBA from KEDGE Business School in Bordeaux, France, where she now lectures on luxury wine marketing in the US. In addition to teaching, she enjoys learning and has previously taken on the challenge of becoming a Master of Wine while also participating in the US Court of Master Sommeliers study program at the Advanced level. Ann also holds a Masters degree in International Transactions from George Mason University and a Bachelor of Arts degree in International Studies and Political Science from Virginia Polytechnic Institute and State University.
“I am honored to be a part of a collaborative effort with Michael and Emmanuel to bring Château de Pommard the international recognition it deserves. As the owner, Michael brings his vision combined with the soul of an entrepreneur, while as the winemaker, Emmanuel shares his unique sensibility and true passion for the wines crafted from this distinct terroir. The three of us are anxious to share what up until now has been a secret reserved only for visitors who have traveled to the Château. Soon we will share this very special story in the glass with the rest of the world,” said Ann.
Château de Pommard dates back 300 years thanks to one of Pommard’s oldest families, the Micault family. Advisor to King Louis XV, Vivant Micault undertook to construct Château de Pommard in true Regency style. In the 18th century the Marey family, one of the greatest families of Nuit Saint-Georges were the stewards of the Clos and forged a strong reputation for the wines of Château de Pommard. Both the Château Micault and the Château Marey Monge are must see place inside of the 20 hectare clos, the largest of a single owner in all of Burgundy. Château de Pommard is today owned by the Carabello-Baum family, the fifth family since 1726 to operate the domain, a truly exceptional destination in Burgundy.