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               Why Big Red Diary?

elin’s apocalypse…

A thoughtful article from Elin McCoy, which has many overtones of my own ‘Vuittonification‘ post from last December. Elin has taken a more personal (producer) perspective versus my more structural perspective – but the conclusions are the same. The only things that have changed since my post in December is that we now clearly have a tiny 2016 vintage underway, one that can only make pricing even more difficult for the market to swallow, and a European (fiscal) market in turmoil due to Brexit.

Everyone sees the problem, yet, seemingly, no-one can help avoid the impending market crash for Burgundy wines.

Agree? Disagree? Anything you'd like to add?