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‘museum-ification of wine’

“Have ultrahigh prices distorted our understanding and enjoyment of wine?”

Well, have they?

I think so. I didn’t used to think and then re-think whether to open a bottle from, for instance, DRC 10-15 years ago. Today it is hard, because it’s not just great wine, it’s a new garage door or a fancy new refrigerator – or in some cases, even a new kitchen.

Good writing, and more importantly, thought-provoking writing, from Matt Kramer – he still has it

4 responses to “‘museum-ification of wine’”

  1. jonwyand

    Bill, I guess it depends on our conscience, it might not just be a new anything but fighting Ebola a bit better or keeping children alive. Perhaps we should be think of that next time you’re choosing our wine. Or anything else come to that… If this high mark up wine gets left on the shelf and someone lives because I chose a village wine, perhaps a small gower benefits too….
    I doubt the Grand cru prices will tumble, plenty of folk with no conscience apparently to take up the slack. https://www.facebook.com/pages/Fight-Ebola-in-Sierra-Leone-400km-of-Camino-Joe/552083848260260

  2. soastrup

    Agree with Bill. I sold most of my DRC’s, back to the importer, as the thought of drinking a bottle of wine worth a lifetime supply of bicycles for the kids was sickening. The likes of Faiveley and Jean Trapet for example is the limit I am prepared to accept these days. regs Soren

  3. Alvin Seah

    Perhaps it is worthwhile to ask Mr de Villaine how much of the annual production of DRC does he sell to a company called Ficofi.

    For the uninitiated, Ficofi is a members club for the super wealthy. A annual commitment fee of 6-digits (in Euros) is required to remain a member. In return, members get access to some of the rarest wines in the market. Members also get to fly around the world to attend gala tastings for free. Now, whether the members are really wine lovers or rich people who know next to nothing about wine except for how expensive it is and how much more expensive it will become in a few years time is a question I am dying to find out.

    Often these rare wines are allocated to these wealthy people who buy them for “investment” purposes with no intention of drinking these wines. Thus really, is the Domaine part of the problem to begin with??

  4. bmcq

    For years now when I see the three digit prices of even the relatively little guys like Dujac, Groffier, Mugnier, and I even consider buying one, I can’t help but think of the working poor, the hungry, the less fortunate.
    In the market economies ostensibly becoming “freer”, all I can do really is make my own choices and not blame the rich:

    https://www.youtube.com/watch?v=lW97C0445fo#t=675

    It boils down to what are you going to do?
    I’ll slowly mete out the wines I stashed and share them with friends over good dinners, now usually made at home, and go back on the search for wines that make me think like a good red burgundy does.

    Happy hollidaze and may each and every one of you revel in the niches that your friends and family so willingly make for you. There is no greater gift.

Agree? Disagree? Anything you'd like to add?