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               Why Big Red Diary?

trouble at’mill…

With apologies to Lancastrians, Decanter reveals that the producers are revolting

Currently it’s a storm in a teacup; if there are eventually to be vast lakes of Beaujolais sourced Bourgogne Blanc, it will still have to fight with vast lakes of the ‘Real McCoy’ at the supermarket price-points – though perhaps the Beajolais have more experience in the sub €2 per litre positions…

The average producer who tries to make a good product should have no fear – it’s not possible to make a good product at the wholesale prices for bulk business – their clientelle are a different clientelle and are unlikely to be diverted. Only bulk farmers might be outraged – but then no-one reading this page will anyway feel much connection to them.

Agree? Disagree? Anything you'd like to add?