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beaujolais plastique…

“This year, Boisset Family Estates is the first winery ever to announce that all Beaujolais Nouveau wines imported to North America will be packaged exclusively in lightweight PET plastic bottles,”

Here. Comments to follow…

Maybe my title sounds a tad negative, but given that I see this in a generally positive light, it’s not really meant that way.  Why so?  I remain convinced that ‘Nouveau’ is what has caused the slow leaching (away) of esteem from crus Beaujolais.  If this can help better differentiate Nouveau from the highest quality wines in buyer’s minds, this will be positive.  Mandatory plastic packaging for Nouveau anyone?

2 responses to “beaujolais plastique…”

  1. Phil

    I always found Beaujolias could taste a little plasticy anyway… now people are gonna think it’s the bottles

Agree? Disagree? Anything you'd like to add?

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