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               Why Big Red Diary?

“white burgundy time-bomb…”

Here.

jane macquittyWelcome Jane – but about 2-3 years late for many of your readers.

I wonder if this more public discussion will finally start to reduce the auction price of 1995 and younger wines. Those prices have previously held up remarkably well in the face of owners ‘getting rid’ (dumping). If auction prices plummet, what then for retail prices…?

Clearly the challenge for the Burgundy PR machine (and scientists) will increase, their quietly, quietly approach may have to change gear.

Agree? Disagree? Anything you'd like to add?