3. Beaujolais – Solving some problems(?)

19.7.2016billn

The problems are manifest, but it’s time to look for ways out: A Place to Visit: For a wine to have market relevance, I often think that it must come from a place that compels people to visit, offering the opportunity to live the region and learn about the region. Actually Beaujolais has everything that…

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There are 2 responses to “3. Beaujolais – Solving some problems(?)”

  1. kmilani27th July 2016 at 3:57 pmPermalink

    Hi Bill,

    Last things first – no cute cartoon mascot will entice affluent and knowledgeable wine drinkers to spend 30 Euro or 30 bucks on Beaujolais. But I suspect you are just pulling our legs!

    Otherwise I agree with the ideas you have presented for reviving consumer interest in high quality Beaujolais sold and bought at sustainable prices. As for the the young and bold critic who might champion these wines (with or without scores) do you have any suggestions???

    The big northern Burgundy domaines or the small highly regarded Burgundy domaines buying vineyards in Beaujolais is an important part of progress, too. They bring their capital, international marketing capabilities and reputation for quality and reliability. Any business that has been beat down for years will require these thing in order to renew. A rising tide ….

    I completely agree with your assessment of oak and vanilla flavored wines. Many up-and-coming or wanna-be quality wineries around the world will try to pass off just these kind of wines as their top cuvées, so in that regard these Beaujolais are already addressing an international market.

  2. tick4d13th August 2016 at 7:52 amPermalink

    Well Kmilani, some Australian importers are now bringing in a range of crus class Beaujolais, high end restaurants are buying them and putting them on their wine lists, presumably because the sale of Burgundy is slow at the much higher sale point, and consumers are slowly buying them at Aud$28-$42 a bottle. I am not pulling your leg.

    Perhaps we have knowledgeable, affluent, wine drinkers in Australia who seek out value. Just as likely though, is the fact that we are quite familiar with our own good range of cool climate (for us) gamay wines often grown in pinot country, and so fear not Beaujolais. Here it may be becoming just another interesting gamay wine. I hope so.

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