The reimagining of Beaujolais

22.9.2020billn

Beaujolais - esprit de partage
Beaujolais – l’esprit de partage

For quite some time now, the marketing of the Chablis region had its own visual identity; this/these in informative ‘little black books‘ the style and content of which I particularly enjoy.

Now is the time of Beaujolais.

Whilst some of the data-based presentation – 2 départements, 2 grape varieties, etcetera – smacks of the approach of Chablis, the actual presentation / visual identity couldn’t be more different or more lively. Whilst it’s always nicer to have the real book(let) in your hands, I offer you the chance of not having to live too vicariously – below you can see the pdfs:

In French*
In English*

*NB: These are not small downloads – there’s over 100 pages per – but they are well worth your time!

Agree? Disagree? Anything you'd like to add?

There is one response to “The reimagining of Beaujolais”

  1. James22nd September 2020 at 9:41 pmPermalinkReply

    Bill the links didn’t work. Any chance you could repost with a different link? Thanks. Keep up the good work :-)🍷

    • billn23rd September 2020 at 6:19 amPermalinkReply

      Both working for me this morning, James

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