‘bourgogne vs. burgundy – what’s in a name?’

Update 13.7.2019(28.2.2019)billn

I dismissed the BIVB‘s press release about this time last year, probably because I had better things to do around the time of the harvest – actually it was the 12th September, so I’m sure I’d probably finished by then – but I digress!

In essence, they want to change the way that others speak:

“To re-affirm its identity as one of the most iconic vineyard of France, the region and its producers are reverting back to the original French iteration of its name: Bourgogne.”

They say that if we all revert to ‘Bourgogne’ then it will aid them in “maintaining one true identity.” It’s not just a swipe at Anglo-Saxons like me, but also Germans and any number of other ‘non-French translations’ of Bourgogne. It sounds like the first step on the road to ‘Frexit’ to me!

To be honest, I’d completely forgotten about this, until last week, when a stalwart of the BIVB asked me why I don’t ‘change to using the word Bourgogne instead?’ Whilst not fully prepared for an in-depth rebuttal, I did manage to muster that when the French officially stop referring to Angleterre or États-Unis d’Amérique or Londres, and adopt local usage, I would begin to think about it!

It seems to me a silly thing to spend time on, particularly in a region where many of its rules and classifications derive from what are described as traditions that are ‘loyaux et constants‘ i.e. they are trustworthy, established practice.

I know that I’m going through a site update – online, hopefully, by the first week in April – but I’m still not planning to rename the site to Bourgogne Reportage! Not yet, anyway 😉

Agree? Disagree? Anything you'd like to add?

There are 2 responses to “‘bourgogne vs. burgundy – what’s in a name?’”

  1. Claes28th February 2019 at 9:17 pmPermalinkReply

    Silly indeed,

    And they are looking at it the wrong way. To have your city’s, region’s, etc. name translated, is a badge of honor. It means that now, or in history, that place was of enough importance to people of foreign tongues, that they bothered to come up with a more phonetically pleasing way of pronouncing it. You only do that with places like Firenze and Napoli, but skip Frosinone.

  2. Mike de Lange1st March 2019 at 2:31 pmPermalinkReply

    There… you tell ’em, Bill. What utter nonsense, from the institute which kept blaming corks and bad transport practices for the p’ox in the face of overwhelming evidence.

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