the end of ‘hearty burgundy’ et al?

16.10.2018billn


cite: Image – Gallo® Family Vineyards

I wonder if this was once pillow talk for Jean-Charles Boisset and Gina Gallo? Anyway, I note the following from a couple of weeks ago – perhaps it portends the end of stolen geographical labels – though the French are equally naughty in other foodstuff markets!:

WASHINGTON – On september 26, the Wine Origins Alliance (WOA) praised the passage of a bipartisan congressional resolution, S. Res. 649, that recognizes the uniqueness and value of American Viticultural Areas (AVAs).

The Senate resolution, introduced by Senators Roy Blunt (R-MO) and Jeff Merkley (D-OR), acknowledges the distinctiveness of American wine regions and the contributions they provide to the U.S. and global economy.

The WOA is a unified global force in the winemaking industry dedicated to raising awareness about the importance of location to winemaking and protecting the integrity of wine region names worldwide. Its members include 24 winery and grape-growing organizations in nine countries spanning North America, Europe and Australia. Bourgogne and Chablis joined the WOA in 2012.

In March, the Alliance released a consumer survey that found 94 percent of American wine drinkers support laws that would protect consumers from misleading wine labels. The group also released a short film featuring winemakers explaining how the complete environment of a wine region’s location makes their wines unique.

Agree? Disagree? Anything you'd like to add?

There is one response to “the end of ‘hearty burgundy’ et al?”

  1. fjelsea166516th October 2018 at 4:23 pmPermalinkReply

    Don’t hold your breath. A Congressional resolution doesn’t have the force of law. It’s like declaring National Dill Pickle Day. Too much money at stake for Gallo to stop selling “Hearty Burgundy” and “Chablis” (sic).

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