The Domaine Leflaive label is has changed little since its inception in the 1920s, when Joseph Leflaive decided to bottle at the property – itself an innovation at the time.
The label when first done stood out from contemporaries, because creamy ‘parchment’ colours were the fashion, but the background to Leflaive’s label was very white. Then there is the coat of arms; two cockerels on each side of a shield that contains five Saint Jacques shells: a route through Puligny-Montrachet is one of the pilgrimage routes to Santiago de Compostela (1500 kilometres away) and these shells are the symbol of the route.
Over the years, however, the label had started to become more cluttered due to successive legal necessities, such as the marking of volume, alcohol content, country of origin of the wine, Grand Vin de Bourgogne and such et-ceteras.
Now the label will be more direct and minimalist, the legal niceties having been moved to a new back-label – the coat of arms and lettering now updated with clarity in mind. I’m looking forward to getting up close and personal to them!