It’s become a bit of an ‘in-joke’ but let me introduce you to the concept of the Facebook Bunches.
Many producers have cottoned onto the fact that they can keep-up a stream of contact with people interested in their wines; past visitors to the domaine or enthusiasts, etcetera. It also seems that this is good for business – though let’s be clear, they need to have a good product in the first place! I think it started in an understated way with the 2008 vintage; pictures of happy vignerons clutching a basket of perfect grapes or giving updates on the progress of their own vintage trials – initially it was for a close circle of friends but it’s expanded every year since then. Of-course we have a bit of fun with each other; ‘how many days did it take you to find those three bunches?‘ queries another vigneron.
My home team’s contribution (so far) is the Lavaux St.Jacques, right (though, as far as I know, it’s not actually on Facebook…), but I also offer for your delectation a selection of contenders for the Facebook Bunch Of The Year 2011 – I’m thinking that Alexandrine’s bucket has it in the bag so-far – could your vote tip the balance…?
I’m sure that only a heartless cynic would describe any of this as ‘marketing‘ 😉