There’s nothing wrong with this as a business model. In fact, it makes a lot of financial sense. As well as paying to have their brand name on a door, sponsors provide the boutique hotel chain with free posters, maps and point-of-sale material. In return, they get at least one spot on the wine list. To me, it’s a slightly uncomfortable exchange. Are these bottles selected on merit or to satisfy a sales manager?
Room Service, Tim Atkin. Intelligent Life