With apologies to Lancastrians, Decanter reveals that the producers are revolting…
Currently it’s a storm in a teacup; if there are eventually to be vast lakes of Beaujolais sourced Bourgogne Blanc, it will still have to fight with vast lakes of the ‘Real McCoy’ at the supermarket price-points – though perhaps the Beajolais have more experience in the sub €2 per litre positions…
The average producer who tries to make a good product should have no fear – it’s not possible to make a good product at the wholesale prices for bulk business – their clientelle are a different clientelle and are unlikely to be diverted. Only bulk farmers might be outraged – but then no-one reading this page will anyway feel much connection to them.