Disney, of all companies, are launching a wine and food range to coincide with their new film. I say “of all companies”, because wine was of-course banned from all their theme-parks! Anyway for their promotion for the new animation, the Pixar produced Ratatouille, they will market in the U.S., wine and food to match – it’s not clear if that’s a long-term commitment!
The film is the story of a kitchen rat (Remy!) in a Paris restaurant, a rat who dreams of becoming a top chef. To match they will market a ‘Ratatouille’ chardonnay – a 2004 white Burgundy from Château de Messey in the Mâconnais, available from August through Costco for ~$13.